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If you wish to be wealthy, then act to create real value.
Ralph Marston, www.greatday.com

A major aspect of setting yourself apart from your competitors is the value that you add to your services, without wanting money in return. Competition within ones industry can sometimes be fierce. Once youve determined what it is you offer that your competitors dont, its time to start adding value to your clients and create a relationship theyll be crazy not to continue (and tell others about). And this doesnt have to drain your resources.

What is a client extra? Its something you offer, as a bonus, at no additional cost, which is of great value to the recipient. Often a client extra is something low-cost or no-cost to you that doesnt take much time to give away, but can really appeal to the client. People like to receive extra stuff. They feel special, they feel you care and they tell others about it.

Here are some sample ideas for your business: open office hours each Friday to answer any questions at no additional cost, a hot lunch in your offices waiting room, taped recordings of your sessions so the client can review them over and over again, articles, attendance to your workshops, quarterly brainstorming groups, monthly group bridge calls for all your clients, etc.

The key is to offer what someone really needs, and for this, you have to place yourself in the shoes of your ideal client or actually ask your ideal client what they would like to receive as a client extra.

Your Assignment:

What is it that you would want to receive as an extra if you were in their place? What is one element you could offer at no charge that would help solve a clients problem more quickly or help them achieve their goal in record time? What could you offer as an extra that would make them remember you and talk to others about you?

Make a list of them all, however far-fetched the ideas, and then add them to your services. Put it in your marketing materials (along with the benefits of such client extras) and see what happens. A buzz about your services is likely to be created and people will start talking about you and start signing up with you as clients in greater numbers. Congratulations, youve become a true Client Magnet!

2006 Client Attraction LLC. All Rights Reserved.

Fabienne Fredrickson

Using the very principles she teaches, Fabienne Fredrickson went from a mediocre private practice to a practice that was bursting at the seams, in less than 8 months! She then did it again with a second practice a year later, again filling it to capacity in less than 8 months.

Fabienne Fredrickson is the founder of ClientAttraction.com and creator of The Client Attraction System?, the most complete one-on-one Client Attraction training program for private practices and small businesses in North America.

Fabienne is also the celebrated author of the Client Attraction Home Study System? entitled ?How to attract ALL the clients you need? and ?The Secrets of Networkers".

Fabienne is known for combining a unique blend of innovative, straight-shooter, no-fluff strategies that really work, with an endless compassion for small businesses owners that are rarely seen together.

Her high-energy, cut-to-the-chase style keeps her audiences literally spellbound and taking copious notes. Fabienne?s motto about filling one?s practice quickly is, "If I can do it twice, you can do it too!" and her unique ability is getting people who?ve never had real success in attracting clients to take immediate action on a systematic basis to produce a full practice with more clients, in record time, every time.

She is a well known and respected expert on marketing for small businesses and speaks nationally to audiences whose members are looking for more clients, in record time, every time.