Starting a business to operate on the internet alone can be a rewarding experience, but it can also be daunting. Many resources are available to assist you, but information overload can cause paralysis and keep you from moving forward. Keeping it simple is often the best way of maintaining the momentum necessary to get your business started. Every year, several thousand people develop an interest in "going into business." Many of these people have an idea, a product or a service they hope to promote into an income producing business which they can operate from their own homes. If you are one of these people, here are some practical thoughts to consider before hanging out the "Open-for-Business" sign on the web. Whether you're selling products and services or providing resources and downloads, you need eye-catching content for your Website. You might run a wonderful advertising campaign; develop viral marketing tools and attractive affiliate programs. But unless your Website is rich in content, the traffic that results from your efforts will only be transient. Content that is useful, valuable, informative, educational or just plain entertaining can attract and retain an audience better than anything else. Admittedly, designing a web site can be a complex task, Site aesthetics are important and image and design are probably the first things to register in consumer awareness, but content is the most important part of the online merchandising and sales process. Write powerful and instructive sales letters by letting it all flow out. Write down everything that enters your mind as you are writing your sales letter. You can edit it later. If you just sit and start writing everything you know about your product or service and how it will benefit your customer, you will be amazed at how much information floods your mind. Write it ALL down. Then read through it - you'll be able to add a lot more detail to many of the points. Edit it after you have exhausted all of your ideas. Establish a marketing method and an advertising campaign. While it's agreed that the best e-commerce site in the world is worthless if no one can find it, but, too often, e-commerce start-ups either rely on search engines alone or use shotgun marketing, simply by advertising everywhere, to everyone, in the hope that a fraction of a percent of those who see the ads will respond. Promotion on the Internet has many methods, is complex, yet as with more traditional advertising requires that you understand where and how you will spend your marketing budget and what results are to be expected, as with any marketing campaign. Create your own newsletter and start building your database. To be successful with a newsletter, you have to specialize. Your best bet will be with new information on a subject not already covered by an established newsletter. Regardless of the frustrations involved in launching your own newsletter, never forget this truth: There are people from all walks of life, in all parts of the world, many of them with no writing ability whatsoever, who are making incredible profits with a simple newsletter. Plan your newsletter before launching it. Know the basic premise for its being, your editorial position, the layout, art work, type styles, subscription price, distribution methods, and every other detail necessary to make it look, sound and feel like the end result you have envisioned. In Conclusion- all successful businesses offer their customers something of value, but that's not enough. Customers constantly evaluate what they get against what they pay, and their criteria for making repeat purchases are very simple. They want everything: better, faster and cheaper! Even if you're clever enough to build a perfect business the first time and your product or service is ideal for your customers, your position will eventually erode because the marketplace is not static. Your product or service may be unique, but it's not as though someone blew the whistle and stopped innovation. Sooner or later, and very soon if you're noticeably successful, other businesses will copy you. If they can provide a similar product or service better, faster or cheaper, they're going to surpass you. Never forget that as a business owner you'll be in a constant race against an ever-improving marketplace and no matter where you are in the hunt, making improvements is a daily necessity. Copyright 2005 |
